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Laura Galbiati Translated by
Nicola Mira Published
March 3, 2025
After selling online only for a few years, Italian womenswear label Redemption has made a comeback at a number of Italian multibrand retailers in recent seasons, and could soon return to the wholesale channel in the USA too.
“Before the pandemic, we did 70% of our business in the USA with department stores, but they kept asking for more and more collections, distorting the label’s DNA somewhat, since it has deliberately been a niche brand from its inception. I was no longer having fun,” said Bebe Moratti, who founded the label with Daniele Sirtori and Vanni Laghi in 2025, talking to FashionNetwork.com. “The pandemic gave us the opportunity to stop and think and start again from scratch, focusing on a more elevated couture style. Retailers are now starting to take an interest in us again. For the Fall/Winter 2025-26, we are receiving requests from the USA, which we might take into account although on our own terms, only releasing two collections a year.”
Redemption’s creations range in price from €600-€700 to €10,000 for couture items. During Milan Fashion Week Women, the label presented a Fall/Winter 2025-26 collection all in black and white, inspired by the rock and new wave icons of the 1970s and 80s and characterised by sartorial silhouettes, androgynous details and sophisticated sensuality.
The collection includes men's suits with jackets redesigned in new proportions and generously cut trousers, alongside one-shoulder dresses in sheer fabrics with alluring necklines. It blends structured minimalism with highly feminine details. Black and white are the predominant colours, underscored by glossy faux-leather accents and bold textures.
Fabrics play a key role, combining brightness, sophisticated patterns and textural contrasts. Glossy wool lends texture and shine to tailored garments, while velour jersey adds a touch of contemporary opulence. Silk satin fabrics with large polka dot prints introduce a fun graphic element, balanced by the brilliance of sequins and crystal mesh, which capture the light and amplify the looks’ dramatic impact.
“I’ve always had two great passions, music and photography – the latter especially in black and white - and they have inspired an aesthetic based on period pics and films, and on the charisma and natural sensuality of rock stars on stage. I don’t follow trends, instead I like to say that Redemption doesn’t do fashion, it does style,” concluded Moratti.