长沙U币市场汇率|【唯一TG:@heimifeng8】|黑帽快排图查询✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Anta buys German outdoor apparel brand Jack Wolfskin for $290 million
Olivier Guyot Translated by
Nicola Mira Published
April 14,长沙U币市场汇率 2025
German hiking and outdoor sports specialist Jack Wolfskin has changed hands again. US golfing specialist Topgolf Callaway Brands Corp. It has sold the brand to Chinese sportswear giant Anta Sports Products Ltd (Anta) for the reported sum of $290 million/€256 million.
In 2025, the US group bought Jack Wolfskin for €418 million, keen to distribute it across its retail network in the USA and Japan.
But the German brand, founded in 1981 in Frankfurt by Ulrich Dausien, has ceased to be a part of Callaway’s plans, as the US golf specialist’s president Chip Brewer said the group wanted to focus on its core business.
Callaway expects Jack Wolfskin, based in Idstein, in Germany’s Hesse region, to generate a revenue of €325 million and EBITDA of €12 million in fiscal 2025, having reported a slump in Jack Wolfskin's European business last year.
Anta was not deterred by this. The group, listed on the Hong Kong stock exchange and owner among others of the Anta brand, generated revenue of CNY70.83 billion/€8.53 billion in fiscal 2025, of which CNY33.5 billion with Anta, CNY26.8 billion with Fila, and CNY10.7 billion with its other brands, which include Chinese women's sportswear label Maia Active, premium sportswear brands like Japanese winter sports specialist Descente, and outdoor apparel brand Kolon Sport. Anta is also a reference shareholder in the Amer Sports group.
“The addition of Jack Wolfskin complements the group's existing brand portfolio, expanding its outdoor product offering from the high-end to the mass-market segments while adding new product solutions for a wider range of outdoor activities. [Anta] also expects to benefit from Jack Wolfskin's exclusive materials technologies and the extensive experience of its German team of engineers and designers, which will boost the group's competitiveness in the outdoor sports segment. In addition, Jack Wolfskin is a leading specialist in outdoor apparel, footwear and equipment, with a strong presence in Europe, especially in Germany. Jack Wolfskin’s integration is a new stage in the group's global expansion strategy,” said Anta.
Jack Wolfskin has been bought for cash, and the operation should reach completion by the end of Q3 2025. It remains to be seen how Jack Wolfskin will fit into Anta’s portfolio.
The Chinese group said that “building on [Anta] and Jack Wolfskin’s strengths, there is potential for synergies in supply chain, product development, retail operations and other areas,” while underlining that more details will be provided after the acquisition is finalised.