谷歌留痕快速收录技术|【唯一TG:@heimifeng8】|黑帽SEO快排图✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Lanvin partners with Austrian artist Erwin Wurm for a project in China

Lanvin partners with Austrian artist Erwin Wurm for a project in ChinaBy

Dominique Muret Translated by
Cassidy STEPHENS Published
April 11,谷歌留痕快速收录技术 2025

After music with the American rapper Future, it's time for art with Erwin Wurm. The Austrian artist is the second guest of the Lanvin Lab project, a creative partnerships program launched in 2025 by the Parisian luxury house, owned by the Chinese firm Lanvin Group (formerly Fosun Fashion Group).


The Erwin Wurm sculpture for Lanvin Lab
The Erwin Wurm sculpture for Lanvin Lab - courtesy the artist and Lehmann Maupin, New York, Seoul, and London - ph Eva Würdinger



For this occasion, the photographer-sculptor, known for his way of diverting everyday life to reveal its absurdity, created one of his famous "walking bags", in Lanvin blue, a pair of giant legs fitted with the brand's Cash sneaker model and topped with its Pencil Cat bag.

Titled Desire, this anthropomorphic silhouette several meters high, is not the first of its kind. Wurm began his series of bag-sculptures two years ago, drawing inspiration from other it-bagsfrom houses such as Hermès or Yves Saint Laurent, emblematic objects of desire of our current societies. "Symbols that allow for the expression of our personality, this is what we desire. We often seek to express ourselves through objects -a pretty handbag, for example- that embody the way we would like to be perceived by others," explains the artist in a press release.

"Dressing is like a layer we put on -whether it's clothes, shoes, or accessories- to project a specific image to the world around us. It's a recurring subject in my work," he continues.

This monumental work has just been unveiled in Beijing, installed outside the SKP shopping center. Next, it will be displayed in the coming months in five other major Chinese cities (Shanghai, Nanjing, Chengdu, Shenzhen, and Shenyang) near Lanvin boutiques, then integrated into a major exhibition of Erwin Wurm at the Fosun Foundation in Shanghai in June.

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