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Jennifer Braun Published
March 16, 2025
Guess Inc. and global brand management firm WHP Global, co-owners of the New York-based fashion brand Rag & Bone, announced on Friday a five-year licensing partnership with Signal Brands to develop and expand Rag & Bone’s handbags and small leather goods category.
The inaugural Rag & Bone handbag collection will launch this Spring and will be available at Rag & Bone boutiques worldwide, online at rag-bone.com, and through premium retailers in North America, including Nordstrom and Bloomingdale’s.
“Signal has been a licensee of Guess since 1990, and we have now extended our partnership for another 15 years with the Guess brand for all the handbags around the world,” said Paul Marciano, Guess co-founder and chief creative officer.
“Since the acquisition of Rag & Bone, we believe it is an essential part of the business from which Rag & Bone will benefit – the expertise, knowledge, and skill of the incredible design team that Jason Rimokh and his father Jack have developed over the decades. We are confident that it will be a great addition to the world of Rag & Bone.”
Founded in New York in 2002, Rag & Bone has become a leader in American fashion, known for its understated New York aesthetic that blends traditional craftsmanship with modern cultural influences. This partnership marks a strategic step in the brand’s ongoing commitment to global expansion.
“We are incredibly excited to bring our expertise to Rag & Bone's handbag line. This partnership reflects our commitment to delivering high-quality products that resonate with consumers,” said Jason Rimokh, chief executive officer of Signal Brands.
“I am deeply grateful to Paul Marciano, co-founder of Guess and a true legend in the fashion industry, for his continued guidance and partnership. Working with Paul has been an incredible experience, and now having the opportunity to collaborate with Andrew Rosen, another icon in the fashion world, is truly an honor. Signal Brands looks forward to leveraging its extensive industry experience to bring innovative and stylish designs to Rag & Bone's handbag collection while continuing to build on the company's successful partnerships.”