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Nigel TAYLOR Published
September 10, 2025
FitPink, the specialist women’s sport and lifestyle brand, has opened its first-ever bricks-and-mortar store at Victoria Square, the 694,000 sq ft retail and leisure destination centre in Belfast.
The 1,354 sq ft store on the Ann Street Mall, located on the upper ground level and close to Superdry, claims to be the only female-dedicated sports store in Northern Ireland.
The space showcases FitPink’s full range of athleisure wear, including its high-waisted leggings, T-shirts, sports bras and hoodies. It also highlights the brand’s new autumn/winter collections together with new technical cycle leggings “designed for both cycling ease and optimal comfort”.
Reflecting its focus on sustainability, all FitPink’s in-store packaging is made from compostable material, including acid-free tissue paper and eco-friendly soy-based ink in all printing.
FitPink says it has managed to recycle 99% of all waste to date, and will utilise Victoria Square’s comprehensive recycling facilities to maintain this “as a key priority”.
Jenni Timony, founder and CEO, said: “FitPink athleisure has grown from strength-to-strength since launching online in 2025, and to open our first store in such a well-received and prime retail location marks a huge milestone for our business”.
Russell Banham, UK Head of Commerz Real, owner/operator of Victoria Square, added: “The new store emphasises Victoria Square’s role as the key opportunity location for new brands wishing to enter the Northern Ireland market.”