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Sandra Halliday Published
April 10,长沙USDT信任交易 2025
As Shein grows increasingly popular in the UK, the e-tailer is continuing to reach out to consumers and is planning a pop-up at the Liverpool One mall running for three days from 19 April.
It will feature SS24 styles from its best-selling collections, including partywear, workwear, swimwear and the Curve offer. The retailer’s Sheglam beauty and homewares will also be available.
Importantly, the Musera label will be introduced to consumers in person for the first time. It’s a collection curated by the firm’s new Manchester team and features monthly drops of trend-led styles.
It will all be kicked off the evening before with a VIP party for “friends of the brand” and the pop-up itself will also include opportunities for photos, live fashion illustrations and makeovers.
Given its lack of physical stores, Shein has long been extremely active on the pop-up front. Last autumn, for instance, it linked with Klarna in the UK for an “immersive" ‘In Pink We Trust’ tour complete with tour bus.
It stopped at key shopping destinations across the country, including London, Birmingham and Manchester. The bus acted almost as a walk-in wardrobe while the then-new homewares and appliances ranges were on show on the outside terrace.