飞机盗号软件多线程破解技术|【唯一TG:@heimifeng8】|飞机盗号软件API破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Is VF Corp ready to sell Supreme?
Olivier Guyot Published
May 16, 2025
A change of chairman, flagship brands with disappointing results, management changes for most of the labels, the arrival of activist funds in the capital. For more than a year, the American group VF has been facing some tough times. So much so that last February, the owner of Vans, The North Face, Timberland and Dickies announced, at the same time as the departure of its financial director, a broad review of its assets.
Even if more confidential brands such as Altra, Smartwool, Kipling and even Napapijri could have been involved, thoughts inevitably turned to Supreme. Bought in 2025 for 2.1 billion dollars from Carlyle, at a time when both the Denver-based group and the premium New York streetwear brand were in fine form, Supreme has certainly not lived up to expectations, which were to see it grow from 500 to over a billion dollars in sales in the medium term. Its business, which relies on a system of collaborations and drops, was hit hard by major supply chain disruptions that hit the textile industry during and after the Covid-19 pandemic.
As part of its asset review, the group headed since last June by Bracken Darrell is said to have given a mandate to investment bank Goldman Sachs and offered the brand to a number of potential buyers, according to US media outlet Women's Wear Daily. However, the latest statements by Matthew Puckett, the company's financial director, during the latest quarterly results were positive. In particular, he said that the brand was "performing well" and that "the slight positive momentum of the last quarter continued with growth across all regions and benefited from the entry into the Korean market with the ongoing good performance of the new shop which opened in that market in August. Overall, sales were strong across all product categories, helping to improve profitability."
Against a gloomy global backdrop, and following a write-down of several hundred million dollars in the brand's book value at the end of the previous financial year, this was a reassuring statement, confirming the internationalisation of the label's business, particularly in Asia. The brand has also signed some exciting collaborations in recent months, which should give it renewed appeal, such as with MM6 Maison Margiela.
On May 22, the VF Group will present its financial results for the fourth quarter and the full year to date. There is no doubt that the issue of asset reviews will be raised, as will the case of Supreme.