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Sandra Halliday Published
November 9, 2025
Key London shopping destination are pulling out all the stops to attract visitors during what remains a very uncertain festive shopping season with Covent Garden, Carnaby and Battersea Power Station all going the extra mile.
Shaftesbury Capital-controlled Covent Garden enlisted Nicole Scherzinger to switch on its lights this week, highlighting its “brand-new Christmas decorative scheme” that has been renewed for the first time in nearly a decade.
The scheme features over 40 gigantic bells with bows, 12 giant baubles and eight spinning mirror balls, as well as a British-grown 60ft Christmas tree marking the start of a seven-week programme of festive events, performances, shopping evenings, food and drink festivals and more.
The season includes exclusive festive pop-ups from Marc Jacobs, Sézane, Atelier 100 and Sipsmith, as well as plenty of new store openings from Missoma, Creed, HOKA, Intimissimi, Hublot, Messika, Lakrids and Laderach.
It’s also working with Save The Children on a charitable partnership and pop-up shop for Christmas Jumper Day. The Story Knits store is a pre-loved knitwear pop-up where every individual jumper in store tells the unique story of a child helped by Save the Children. The store will have 91 jumpers on sale, to represent the 91 children helped each minute by Save the Children. It will be open from 1-7 December. Julia Restoin Roitfeld will be hosting an advance look at the curated collection at an exclusive preview event on 30 November ahead of the store opening.
Additionally there are Festive Thursdays, a programme of “magical events and exclusive offers taking place every Thursday in the run up to Christmas”.
Of the brand pop-ups, we’ve previously covered the Marc Jacobs one, but France-based Sézane “will bring a touch of Paris to Covent Garden’s Piazza with a pop-up concept, including a café, its Knitwear Gallery and a curated selection of gifts – as well as the brand’s Holiday Collection and a limited-edition T-shirt inspired by London”.
The same landlord’s Carnaby neighbourhood has also renewed its Christmas lights that were switched on this week by presenter and Choose Love (its charity partner) ambassador Vick Hope.
It attracted thousands of shoppers with over 100 retailers, restaurants and bars coming offering experiences and discounts.
There were 20% discounts on offer from Size?, Ganni, Rixo, Dickie’s, OG Kicks, Levi’s, Ray-Ban, The North Face, Diesel, Annie’s Ibiza, Monki and Lazy Oaf. And the neighbourhood’s strong beauty line-up took part too.
Meanwhile, in only its second Christmas season, the Battersea Power Station mall will mix product with experience, the latter via such initiatives as the capital’s only riverside ice rink, arts and craft sessions and live performances including carols from the Battersea Power Station Community Choir.
The festive events will continue through to early January with the building’s turbine halls and the wider riverside neighbourhood decked out in lights and more than 120 Christmas trees of all shapes and sizes, including a 40ft tree in Malaysia Square dressed with over 2,000 baubles.
The historic turbine halls will also be home to a series of Christmas market, including Curated Makers Christmas Market and Salad Days Market, where visitors can browse a number of small independent brands offering handmade clothing, accessories, homewares and festive foods.