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Nigel TAYLOR Published
November 8, 2025
Intimates brand Lounge is opening a Christmas pop-up store in Liverpool One, marking its city debut.
Set to open in December on South John Street in a 4,000 sq ft space, the move on the part of the rapidly expanding brand “bolsters Liverpool One’s position as the destination of choice for pioneering, first-rate retailers”, said mall operator Grosvenor.
After a series of successful pop-ups, Lounge made its first foray into permanent bricks-and-mortar retail earlier this year and has set its sights on opening seven further locations over the next 12 months.
Lounge’s Liverpool location promises to deliver a premium shopping experience, championing its ‘Comfort Made Sexy’ tagline and featuring its latest collections of underwear, sleep and apparel. The fit-out of the South John Street space is set to signify an extension of Lounge’s ‘modern luxury’ approach, featuring neutral-toned interiors with wooden accents and carefully curated lighting to spotlight its collections.
The pop-up will feature the popular brand’s extensive range of bestselling lingerie, cosy loungewear, and ultra-comfortable nightwear.
Rob Deacon, Asset Management Director, Grosvenor, said: “We are seeing a growing amount of successful online retailers like Lounge seek physical locations, so we are very pleased to be welcoming them to South John Street in their city debut, reemphasising Liverpool One as the go-to destination for expanding, innovative retailers, and the continued resilience of the high street.”
Mel Marsden, founder of Lounge, added: “As Lounge continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers, but also align with our dedication to providing the ultimate customer experience, and Liverpool One’s core visitor-centred values and loyal consumer base made it the ideal home.”
The announcement follows the hugely successful return of Arne’s pop-up to the centre with the clothing and footwear brand “welcomed visitors in their hundreds” for its second physical store activation at the destination.