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Nigel TAYLOR Published
October 25, 2025
Omnichannel fashion retailer END. wants to grow its physical platform, having just opened its first dedicated women’s store on Newcastle-on-Tyne’s historic centre Grainger Street.
And also joining other flagship stores in London, Glasgow and Manchester, there are plans to open its first store in Europe in early 2025, described as “a ground-breaking new flagship” in the heart of Milan.
Presenting a varied selection of lifestyle, luxury, sneakers and sportswear, the Newcastle store has been revamped and redesigned “to cultivate a unique shopping experience”, and marks “the start of a new journey for our long-standing female customers”, the retailer said.
Delivering “forward-thinking product, trailblazing collaborations”, the brand aims to “provide a personal and comfortable access point, sharing a revolutionary vision of contemporary womenswear retail”.
Rebecca Osei-Baidoo, Womenswear Buyer for END., said: “With the opening of END. Women’s, we wanted to service our female customers and their unique style of dressing with authenticity. Staying true to who we are, END. Women’s actively engages with our existing consumer, giving her a broader offering to seamlessly shop, and championing the way women are really dressing out in the world.”
The revamped Grainger Street store “blends END.’s signature stylistic codes and architectural details with a modern palette tailor made to showcase their womenswear portfolio in a stunning retail context”. It also features a modern skincare area and a sneaker zone dedicated to delivering the latest product drops.