最新谷歌算法应对策略|【唯一TG:@heimifeng8】|飞机盗号软件VIP破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Britons listen to social media peers more than celeb influencers on products
Nigel TAYLOR Published
August 31, 2025
Move over celebrity influencers. UK consumers care more about the product opinions of average social media users than what celebs’ endorse, new research from software company Bazaarvoice shows.
Its data – from a survey of 2,000+ UK respondents – reveals that 61% of consumers have purchased a product based on the recommendation of an everyday social media user (often with less than 1,000 followers and sharing posts with friends and family), while only 19% said the same about celebrity influencers.
Over a quarter (29%) of people said everyday social users are who they are most influenced by when purchasing a product. In fact, when asked who they would like to see brands partner with to create content for their products, 62% responded everyday social media users.
Overall, social influence on purchasing decisions is increasing. Survey respondents said that over the last five years, their trust in everyday social users and subject matter experts has increased. Nearly a third (30%) say they now trust everyday social users more than they once did, and 43% said the same about subject matter experts.
“The allure of celebrity influencers has certainly diminished over the last few years, making way for the popularity of everyday people just like you and me,” said Zarina Stanford, CMO at Bazaarvoice.
“Because while most of us are not celebrities, all of us are shoppers. We seek to hear from authentic people just like ourselves; we find these people to be more trustworthy and are more likely to purchase products based on their recommendations.”