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Nigel TAYLOR Published
November 1,黑帽快排Serverless 2025
Fresh from opening a flagship store on London’s Oxford Street, Luxury Swiss watchmaker TAG Heuer continues its retail expansion in the capital with a new boutique in the Westfield Stratford City mall.
Described as a “contemporary space in the cultural hub of East London”, it becomes the fourth standalone boutique in the city and the seventh in the UK.
Located on the ground floor and set across 72 sq m, the boutique has been designed “with a distinctive and contemporary eye, surrounding clients with its modern ambiance”. It “artfully” integrates natural wood and steel elements, “reflecting the brand's commitment to blending timeless craftsmanship with avant-garde design”.
The boutique space features colour accents of blue and red, which have long been associated with the brand’s racing heritage and signature timepieces such as the Monaco.
As with the recently re-opened Oxford Street flagship, visitors to the Westfield Stratford City boutique can discover a sculpture of the Porsche silhouette re-imagined by London artist Ben Mosley.
Meanwhile, the extensive range of watches available in the boutique includes timepieces from the Aquaracer and Carrera collections – the latter this year celebrating its 60th anniversary with a number of new releases.
At its freestanding interactive showcases, visitors can experience the universe of the TAG Heuer Connected Calibre E4, the latest generation of Connected watches as well as TAG Heuer Sports Applications and wellness functions.
Rob Diver, Managing Director of TAG Heuer UK and Ireland, said: “Following an encouraging growth for standalone boutiques we continue to target our expansion and footprint among key locations across the country. Being able to interact and shape the client's journey remains our key priority. Westfield Stratford City represents a young and dynamic environment with a strategic spot in an ever emerging area of town.”