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Sandra Halliday Published
November 1, 2025
The Next trading update for the three months to the start of November once again showed just how strong the British fashion, homewares and beauty retailer is.
In a quarter characterised by weak fashion sales across the wider retail sector, the company said full-price sales rose 4%. That was £23 million ahead of its earlier guidance that had forecast sales to rise 2%.
As a result, the company has increased its full-year guidance for profit before tax to be £885 million, a rise of £10 million on its previous prediction.
Looking back at those sales figures, the company said that full-price sales online were 6.5% during the quarter, which was even better than the year-to-date increase of 4.9%. That said, while full-price sales in its retail stores have risen 0.4% for the year as a whole, they were down 0.6% during the latest quarter.
This meant that total productfull-price sales (that is excluding finance interest income, which is included in the final figure) were up 3.8% during the quarter and 3.2% in the first nine months of the financial year.
The company included a chart showing the sales performance week by week in its statement, and this made it clear that the warmer than average weather in September dented sales significantly.
The chart shows steady increases during July and August, but during September and the first days of October there was only one week in which sales rose. But the arrival of more autumnal weather in mid-October drove the sales much higher with a 16% increase, followed by an 11% increase in the final week of the period.