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Nigel TAYLOR Published
October 9,长沙USDT支付网 2025
Christmas cheer is going to be limited if seasonal retail figures from the analysts at Global Data are correct. But at least there’s some positive news for fashion and beauty retail in the data and analytics company’s latest report.
Consumer spending should rise by 3.4% on the back of prices that are 9.3% higher. But clearly, this shows a fairly big gap between rising prices and rising sales — and a gap that's not in the latter’s favour as inflation continues to devastate the UK retail sector.
It also “falls short of last year's increase and marks a second quarter of slowing growth in 2025”. That means “shoppers will need to be savvier as they navigate higher prices”, the report said.
That 3.4% increase will take retail spending to £109.7 billion in Q4 2025. But the rise is barely half the 6.2% achieved last year “when people were able to celebrate properly for the first time in two years following the relaxation of Covid-19 restrictions”, Global Data noted.
And the positives for both fashion and beauty? Of all non-food sectors, clothing and footwear will grow the fastest despite a challenging comparative from last year when many shoppers splashed out on new outfits for the party season to make up for celebrations cancelled during the pandemic.
Meanwhile, the sector is “proving resilient to cost of living cutbacks with younger shoppers in particular enjoying being able to dress up and experiment again”.
A second trend is a continuing focus on building capsule wardrobes, “small collections of clothes that can be put together in different ways, which often include premium pieces well suited to gifting”.
On the gifting front, beauty is the only other major sector likely to experience increased sales year-on-year with “health and beauty… set to benefit from retailers stepping up their gifting and pampering offers”.
The “inexpensive nature of many beauty items is likely to make them popular choices for shoppers on tight budgets”, it noted.
Nick Gladding, Lead Retail Analyst at GlobalData, said: “This year’s growth in retail sales is driven by inflation. Sharply higher prices mean shoppers will spend less in real terms than last year, choosing either to trade down or trim the number of presents they buy.”
He added: “Last year sales growth was supported by shoppers spending savings built up during the lockdown. But with those savings now depleted by cost-of-living increases and mortgage rate hikes, consumers are likely to shop more cautiously and more savvily. As a result, retailers will need to inspire shoppers and emphasise the value they provide to encourage spending.”