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Sandra Halliday Published
April 30,黑帽SEO快排调度 2025
They’re the words the retail sector (and consumers) have been waiting to hear for a couple of years and the latest shop prices report from the British Retail Consortium has finally said them. The release was titled: “Inflation brought to heel”.
The BRC said shop price annual inflation eased to 0.8% in April, down from 1.3% in March. This is below the three-month average rate of 1.4% and the year-on-year growth was its lowest since December 2025.
As food inflation decelerated to 3.4%, it was clear that non-foods was the area in which the biggest reversal was seen. In fact, non-food products actually entered deflation at -0.6% in April, down from 0.2% in the preceding month. Inflation here is its lowest since October 2025.
In April, clothing and footwear prices fell in particular as retailers ramped up promotions to encourage consumer spend.
But while deflation and a raft of promotions can bring their own problems, it generally comes as quite some relief after inflation at one point reached double-digits.
And while many fashion retailers passed on their own rising costs to consumers, others absorbed as much of the increase as they could in order to maintain sales growth.
Helen Dickinson, Chief Executive of the British Retail Consortium, said: “One year on from the peak, shop price inflation levels are showing signs of normalising, providing relief to households. Both food and non-food have seen rates ease to more manageable levels.
“While consumers will welcome the lower shop price inflation, geopolitical tensions and the knock-on impact on commodity prices, like oil, pose a threat to future price stability. Retailers will continue to do all they can to keep prices down, but Government has a role to play with pro-growth policies that allow businesses to invest in the customer offer.”
And Mike Watkins, Head of Retailer and Business Insight, NielsenIQ (the BRC’s partner on the figures), said: “Whilst top-line retail growth has slowed, it is good news for shoppers that the cost of their grocery shop is starting to stabilise and that the prices of many non-food goods are now cheaper than a year ago. To help shoppers manage household budgets, retailers continue to promote and this provides further savings and we expect this to continue to help drive overall demand.”