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Dominique Muret Translated by
Roberta HERRERA Published
February 16, 2025
The LVMH Prize, the competition for emerging fashion designers launched in 2025, received 1,900 entries from around the world. For its ninth edition, it selected 20 semi-finalist brands from 13 countries and welcomed a designer from Sri Lanka for the very first time, Amesh Wijesekera (head of the unisex brand Amesh).
Europe came out on top, providing the competition with ten emerging fashion brands. The two French brands, Bluemarble by Anthony Alvarez and Weinsanto by Victor Brunstein Weinsanto, are followed by the two Spanish fashion houses, Paula Canova del Vas and Palomo Spain by Alejandro Gòmez Palomo, who was selected for the second time by the prestigious competition and was a semi-finalist in its 2025 edition. Also selected were the British labels Maximilian by Maximilian Davis and S.S. Daley by Steven Stokey Daley, KNWLS by English designer Charlotte Knowle and Canadian Alexandre Arsenault, Irish designer Róisín Pierce, Meryll Rogge who originates from Belgium and the Italian creator Niccolò Pasqualetti.
Asia also provided a major share of candidates despite many of the selected names already having made a name for themselves in the United Kingdom or the United States, where they studied or are based in. Alongside Sri Lankan Amesh label by Amesh Wijesekera, the list of semi-finalists includes two Chinese brands, Chenpeng by Peng Chen, a leader of the new “made in China” generation and the designer Yueqi Qi (who was spotted by Gucci and invited to its GucciFest) the New York-based, South Korean designer Ashlynn Park with her label Ashlyn and her compatriot Goom Heo at the head of Goomheo. The Japanese designer Ryunosuke Okazaki and his brand RyunosukeOkazaki were also selected.
Three of the brands hail from the United States: Airei by Drew Curry, Erl by Eli Russell Linnetz and Winnie New York by Idris Balogun, while Africa is represented by Tokyo James by Iniye Tokyo James, who will showcase in Milan next week. The selection "expresses a great diversity of cultures and talents", offering women, men, and unisex collections.
"The twenty semi-finalists are driven by an optimistic and innovative vision. They all place eco-responsibility at the heart of their creative approach with the use of recycled materials, upcycling, etc. They are also very committed to integrating a more ethical production system, while some honor local and traditional know-how. The fluidity of womenswear and menswear is another key feature of this edition,” underlined Delphine Arnault, supervisor of the luxury group’s fashion contest.
Like last year, the public will be able to vote on the lvmhprize.com website in the semi-final phase for the candidate of their choice, while a committee of nearly 70 recognized experts from the fashion industry which includes Camille Charrière, Eva Chen, Ben Cobb, Pierre A. M'Pelé, Mel Ottenberg, Julia Sarr-Jamois, Cindy Sherman and Eugénie Trochu, will have the delicate responsibility of selecting the finalists, who will present their designs in Paris from March 4 to 5.
Only eight competitors will be selected for the final. Their names will be revealed in March during the upcoming Paris Fashion Week while the LVMH 2025 Prize will be awarded this summer. The winner will receive a €300,000 endowment and the winner of the Karl Lagerfeld Prize will be rewarded €150,000. In both cases, the victors will benefit from a year-long mentorship by the luxury group's teams. As usual, LVMH will also reward three young graduates fresh out of fashion school. Applications are open until March 15, 2025.