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Nigel TAYLOR Published
March 21, 2025
Collaborations have taken a new twist with rival-but-like-minded fashion retailers deciding to share the same London store.
With a combined mission “to champion low-emission fashion”, the latest bricks and mortar development sees Neem London joining Alder & Green with the shared retail space on London’s Lambs Conduit Street, opening for a minimum of three months.
Alder & Green, “which has in recent years become a hub for British made menswear brands” will see the introduction of 25 styles from Neem London.
Nick Reed, founder of Neem London, explained the collab: “We love the opportunity to explore physical stores and have seen how important it is as a shopping experience to the Neem London man, via the success of the Piccadilly Arcade store in St James’s.
“Now, we move to another area of importance for British menswear. Lambs Conduit Street has been somewhere we wanted a presence at for quite some time, and we couldn’t think of a better collaborator than Alder & Green, a brand that shares our vision”.
Cormac Folan, founder of Alder & Green added: “Collaboration amongst like-minded brands and individuals is something that resonates very much with Alder & Green. We can’t wait to welcome Neem London to our store, and to help introduce them to this very exciting part of London – a very important part of town for contemporary British menswear.”