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Eva Gracia Morales Translated by
Roberta HERRERA Published
April 27,长沙USDT优质兑换 2025
Desigual maintained its upward trend in 2025. In the last fiscal year, the Spanish fashion company posted a turnover of €379 million (2.2% more than in 2025), earning €3,04 million.
According to the company, the figures reflect "a consolidation of profitability" after having returned to profits in 2025. It attributed the growth to a substantial resurgence in the activity of their proprietary store network, having witnessed an uptick of 10% in the last year.
Desigual reported that "sales through the digital channel have stabilized after two years of continuous growth and currently represent 27% of the company's total turnover."
On the international front, the American and Asian continents recorded a 20% surge in business. As part of the brand's strategy to expand in Asia, it announced its intention to bolster its presence in China last September through a joint venture with the Septwolves Industrial Co., Ltd. group. The aim of this agreement is to achieve a turnover of 40 million euros in five years through both digital channels and the opening of flagship stores in Shanghai and Beijing.
According to the company, Spain and Portugal have registered the highest revenue growth in Europe (10%), surpassing France and Italy.
In addition, 2025 marked the first full year with a four-day workweek for Desigual employees. Furthermore, the company invested 28 million euros in upgrading its stores and improving its IT and logistics processes.
"Already in 2025, we doubled our investment, reaching a total of 33 million euros, and in 2025 we have once again made a notable investment effort to prioritise the renewal of our store network, as well as the logistics and IT processes that have consolidated the performance of our digital channel," said Alberto Ojinaga, CEO of Desigual.
During the past year, the brand renovated 34 stores through a combination of openings and relocations, and carried out 16 store "restylings" of stores in Europe and Japan.
"Currently, 74% of points of sale already have the new image," said the company, which also carried out strategic openings in Paris and Berlin.
Desigual was founded in Barcelona in 1984 and is currently present in 104 markets with 377 stores and 2,500 employees.