电报盗号系统免杀破解技术|【唯一TG:@heimifeng8】|电报盗号系统全功能破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Mountain Warehouse gets wet weather boost, opens stores at home and abroad
Sandra Halliday Published
November 27, 2025
Outdoor clothing retailer Mountain Warehouse has seen its sales hitting an all-time high, and is to accelerate the pace of its new and bigger store openings as a result, the company said on Monday.
It has new stores opening every week until Christmas and plans up to 50 for next year, including its first stores in Australia.
It saw its busiest Black Friday weekend ever, reporting sales of over £10 million and said that the latest period overall has generated recorded revenues as the company returns to profit.
The company has 370 shops in eight countries and the current opening plans come on top of 35 that it added last year as consumers have returned to physical shopping in large numbers.
The company’s revenue reached £371 million, up 22.6%, in the 12 months to the end of February, the highest in its 26-year history. And while that also came with a small £1.5 million loss “due to soaring freight and energy costs”, since then it has “rebounded strongly” with record H1 sales of £171 million in the period to the end of August and underlying profits of £6.7 million.
And it appears that every cloud has a silver lining because the poor weather for much of the summer in the UK, may have wiped out profits for many retailers, but it boosted those at Mountain Warehouse. It sold 350,000 waterproof jackets in July and August alone.
The company called it a remarkable recovery and said it had been fighting for survival when the pandemic forced it to close all of its stores.
Founder Mark Neale said: “During Covid there was a belief that nobody was ever going to go to a store again and their days were numbered, but that’s proved to be completely wide of the mark. Whilst our online business had a big boost during the pandemic and continues to go from strength to strength, our stores have bounced back with gusto showing that customers want to shop both channels.
“We are having our busiest Black Friday weekend ever, with more than a million people visiting our stores.
The company was launched in 1997 from one store in Swindon and this year has opened new shops in Hereford, Lancaster, Cromer, Gloucester, Exeter, Bedford, Bristol, Northallerton, Cwmbran, and London’s Covent Garden. Internationally, it has also opened one in Warsaw and two each in Canada and New Zealand.
It said the new Norwich branch, which opened last month in the former Topshop, “was the company’s most successful new store opening ever”.
Underlining the firm’s growth, its new Swindon store is a stone’s throw from the very first Mountain Warehouse but is six times the size.
Bigger stores are a key focus for the firm that has been moving into retail parks. As well as former branches of Topshop, it’s also in talks to take over some ex-Wilko branches.
It added that these larger stores mean it can stock a much wider product range, some of which was developed for the online business during the pandemic. It’s also allowing scope to include sections devoted to skiwear and to showcase the acquired Animal lifestyle brand (and on that front, it’s recently opened three standalone Animal shops in Cornwall and north Wales.
“It has helped us weatherproof the business,” said Neale.