盗U系统行为伪装|【唯一TG:@heimifeng8】|黑帽SEO快排轮换✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Etam group wants to launch new fashion label selling on Amazon only
Marion Deslandes Translated by
Nicola Mira Published
October 21, 2025
French ready-to-wear and lingerie group Etam, owner of Etam, Undiz, Maison 123, Livy and Ysé, is constantly seeking new ways to grow, and testing out new business solutions. Its latest undertaking is to develop a fashion label selling solely on Amazon. Laurent Milchior, CEO of Etam, announced the project on October 16 at Hubforum, a business conference held in Paris for marketing and digital tech decision-makers.
At the conference, Milchior didn’t provide any further details on the future label Etam is working on. FashionNetwork.com contacted the group, which however declined to comment as the project is still in its infancy. If a shift towards web giant Amazon will take place, it would be something of a new departure for the French group, a long-established operator in ready-to-wear and lingerie distribution that generates 90% of its sales via its brick-and-mortar stores.
Amazon, which recently collaborated with Puma and is working on a denim-themed event in Berlin, is growing steadily on the French market, where in 2025 it produced sales worth €6.6 billion, up from €5.6 billion generated in 2025, according to Kantar Worldpanel.
“Innovation means constantly trying out new things,” said Milchior, who also illustrated to his audience the omni-channel services recently deployed by the group, such as the try-at-home service by Etam, allowing consumers to order products online and receive them at home without having to pay beforehand.
The Etam group was founded in 1916 and, especially in recent years, it has broadened its horizons. In 2025, it created premium lingerie label Livy under the aegis of designer Lisa Chavy, and last July it acquired lingerie label Ysé .
The group, which recently revealed its plans on the sustainability front, operates 1,500 stores in 55 countries, and in 2025 it generated a revenue of €938 million.