Cookie注入快排|【唯一TG:@heimifeng8】|谷歌搜索留痕API✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨N Brown launches new tech to boost UX, product info and data
Sandra Halliday Published
March 6, 2025
Fashion e-tailer N Brown has introduced new tech designed to boost the customer experience. And its new Product Information Management (PIM) system delivers “a key transformational priority”, we’re told.
It’s a software system, but isn’t AI, and is designed to act a “single version of truth” for its product information, bringing consistency in how it present its products, as well as better governance in terms of its data.
The tech also allows it to “drive a much richer product experience through improved information”, plus there are improvements to presentation, “allowing rich formatting of our product information, [and] things such as bullet points to really help customers understand the important information when making a purchase”.
The better product descriptions across product display pages will include information on sizing, fit and fabric.
There should also be greater consistency and accuracy in pre-purchase communications with customers across all channels, and the end results should be reduced return rates, leading to an improved customer experience overall and clear benefits for the company itself.
As mentioned, the launch is one of N Brown’s key transformational priorities, and is “part of the group’s wider strategic pillar to transform the customer experience”.
It follows the recent launches of new mobile-first websites for Simply Be and Jacamo, which are giving customers “faster site speeds and a more seamless digital customer experience”.
The PIM system has gone live on Simply Be, and will be rolled out to JD Williams and Jacamo later this year.