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Jennifer Braun Published
December 15, 2025
Vancouver-based retailer Aritzia is set to open on Monday a new New York flagship boutique at 608 Fifth Avenue.
The 33,600-square-foot space, situated near Rockefeller Centre, and just a block from Aritzia’s original Fifth Avenue location, is nearly three times the size of its predecessor.
The boutique has been entirely envisioned and crafted by Aritzia’s in-house design team. It features two A-OK Cafes, one with a view of the Rockefeller tree, and expanded food and beverage offerings such as a new gourmet soft-serve ice cream program. The space also includes a plant-filled atrium, two-story grand archways and expansive brickwork.
Completing the space is a curated mix of vintage European furniture, large millwork coffered ceilings and expansive marble surfaces enriched with wire-wheeled oak.
“Nearly three times the size of our original location in the area, our new Fifth Ave Flagship Boutique marks an exciting new chapter for Aritzia,” said Jennifer Wong, CEO of Aritzia.
“This expanded space offers increased visibility in one of the world’s most iconic shopping districts, drawing a global audience from the heart of Rockefeller Centre. We are proud to deepen our commitment to New York City and further establish our presence in premier retail destinations across the U.S.”
The opening underscores Aritzia’s commitment to retail growth in both the New York market and the broader U.S.
Last month, Aritzia opened its second location in Massachusetts at Burlington Mall and its first-ever Kansas boutique at Town Center Crossing. Earlier this year, it also opened its second San Diego boutique at the Fashion Valley shopping mall and its third boutique in the Dallas-Fort Worth area, at the Legacy West shopping mall.