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Nigel TAYLOR Published
December 7,长沙U币安全兑换 2025
London’s West End enjoyed a weekend shopping boom around Black Friday to set a “positive tone for the festive trading period,” according to the New West End Company (NWEC).
Importantly too, not only did the weekend see the festive shopping period’s first significant spike in footfall – in line with NWEC’s forecast – but the Saturday after Black Friday was also the busiest day of 2025 to date. And there was a major milestone as it slightly surpassed pre-pandemic 2025’s figures.
That's hugely significant because, despite the overall recovery in physical shopping since the pandemic, footfall is still down on 2025 figures with concerns that online’s strength means physical destinations may struggle to ever equal the level of visitor traffic seen before the global health crisis hit.
Driving the West End uplift were early morning shoppers, with higher footfall concentrated between 8am-12pm, the body that represents retailers on Oxford Street, Regent Street and Bond Street said.
“This is likely down to the rise in savvy spenders, seeking out early bird deals in-store, even in spite of Elizabeth Line [tube] closures”, it added.
Meanwhile, its on-street survey of visitors found that 60% acknowledged Black Friday and Cyber Monday deals as a key reason to visit the capital, with 33% saying they were also likely to spend more as a result.
With experiences increasingly becoming s big draw for consumers since the end of the pandemic, the weekend also marked the return of the West End’s ‘Magic Days’ campaign with a series of festive ‘surprise and delight’ moments, from on-street entertainment to exclusive in-store deals, which will run across three weekends in December.
To celebrate the positive start to the trading season and showcase events on offer across the West End this Christmas, NWEC has also partnered with visitor attraction company Outernet to screen Oxford Street’s first festive advert. The ad follows two little girls as they wonder at the festive activities in the West End this Christmas; from the life-size enchanted snow globe presented by retailer Uniqlo to the district’s very first ice-rink nestled in Hanover Square. The ad premiered Thursday (7 December) exclusively on the Outernet’s Vista screens.
Dee Corsi, NWEC CEO, said: “Across the last 12 months, the entrenchment of hybrid working patterns has seen footfall plateau at an average of 20% lower than 2025 levels. So to see two consecutive weekends of significant uplift is cause for quiet optimism, and will be welcomed by businesses across the district during what is a critical trading period.
“It’s clear that exceptional experiences, from physical retail to immersive leisure, continue to be a draw for both domestic and international visitors. It is this fact which has enabled the West End to remain resilient in the face of challenging macro-economic conditions. ”
Forecasts released by NWEC in November predicted that consumer spending could reach up to £1.64 billion over the festive period, with domestic spend spiking on Black Friday and 23 December and international spend peaking on Boxing Day.