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Sandra Halliday Published
March 13,长沙收U信用卡 2025
London-based womenswear brand Ro&Zo is set to become available via a key stockist from 13 March with a listing as part of the Brands at M&S platform.
The inclusive label will debut on M&S.com with 65 SS24 options in sizes UK 6-18.
Still a very young brand (it debuted just two years ago), it has become popular for both its day and evening pieces, as well as occasionwear. And it’s already stocked by some of Britain’s most important multibrand names, including John Lewis, Selfridges and Next. Last year it also arrived on N Brown’s JD Williams webstore for the first time.
The online launch with M&S should further diversify its customer portfolio as it become part of the line-up that now includes over 90 brands.
Brands like Ro&Zo have benefited from the changes in the UK fashion market in recent years. While the once abundant Indies and department stores that were once their primary target for wholesale have declined, monobrand retailers becoming multibrand e-stores has presented a huge opportunity.
Companies like M&S, Next and even some supermarkets stock a huge variety of smaller labels online and give them the kind of exposure they simply wouldn’t otherwise get.
But the benefits go both ways with the brands adding extra appeal to their stockists’ e-stores. As Nishi Mahajan, Director of Third-Party Brands at M&S, said: “We’re delighted to welcome Ro&Zo to our Brands at M&S platform. Their arrival on M&S.com this season will offer the best of the brand, at a time when we know our customers are looking to shop for events and occasions – complementing the strength we hold in our core womenswear range.”