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Sandra Halliday Published
September 1, 2025
Frasers Group may only be adding to its Boohoo Group stake a little at a time, but it’s building up to a sizeable holding.

Earlier this week, its stake went up to 9.1% and then on Friday, it emerged that it now owns 10.42% of the online fashion retail giant.
This time last week it had owned just 7.8% of the firm and in July it reported a 6.8% stake, up from 5% previously.
The big question is, of course, how far will it go? The company is known for buying chunky stakes in businesses that it sees as having potential. And given that the Boohoo share price is currently slumbering at less than 40p (albeit up over 8% on Friday, possibly as a direct result of the news about the Frasers purchase), the company clearly sees it as a bargain.
At their height, just over three years ago, Boohoo shares were changing hands at more than £4 each.
A look at the stake-building by Frasers in Boohoo’s online retail peer ASOS could be a clue that the company intends to buy even more Boohoo shares.
Currently, Frasers holds an almost-20% ASOS stake, up from only around 5% last October and just over 7% as recently as June. But that too could rise soon if previous purchases are anything to go by.