盗U程序代码混淆|【唯一TG:@heimifeng8】|黑帽快排API网关✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Db Journey aims to emerge as world's preeminent luggage brand
Céline VAUTARD Translated by
Roberta HERRERA Published
January 30,盗U程序代码混淆 2025
Nearly two years after its official entry into the French market, Db Journey, the Norwegian luggage brand, has asserted that it has already established a distinctive presence in France.
“We have undertaken extensive distribution efforts, securing partnerships with all major outdoor retailers such as Espace Montagne, Ekosport, Au Vieux Campeur, Snowleader, Hardloop, and have also secured a presence in renowned department stores including Le Printemps, Galeries Lafayette, and BHV,” said Alban Le Pellec, founder of the commercial and marketing agency All Seasons, responsible for Db Journey's distribution in France.
“Currently, we are expanding our reach into the lifestyle sector, as seen with our recent collaboration with Starcow Paris and our presence on the L’Exception platform. In the upcoming months, from mid-February to September, we will unveil a 50-square-meter shop-in-shop at Printemps Haussmann, featuring a curated selection ranging from urban to travel gear. Following that, in May 2025, we will host a pop-up store at Merci.”
Db Journey now boasts 80 points of sale across France, solidifying its global image. After a year and a half in the United States, the brand reports substantial revenue growth while simultaneously expanding its presence in Germany.
“Every market is experiencing impressive double-digit growth, with the exception of the Nordic markets, where we've implemented distribution adjustments to restore equilibrium,” explained Le Pellec.
The brand has also made its debut at Sport Achat in 2025, participated in the Parisian Welcome Edition trade show during the penultimate Fashion Week, and collaborated with The Hoxton hotels.
“In 2025, the goal is to invest more in the retail universe with emotion, offering specific installations,” noted Alban Le Pellec.
In 2025, the brand made its debut at Sport Achat, participated in the Parisian Welcome Edition trade show during the preceding Fashion Week, and forged collaborations with The Hoxton hotels. Looking ahead to 2025, the brand's strategic focus will be on further investment in the retail space, offering emotionally resonant installations and experiences.
Furthermore, leveraging its community of brand ambassadors, Db Journey is set to launch a skateboarding line this year in partnership with American skateboarder Ishod Wair. Future collaborations include projects with the snowboard brand Beyond Medals and electric car manufacturer Polestar.
With ambitious aspirations, Db Journey is on a mission to become the world's preeminent luggage brand and is actively pursuing its objectives in France and the United States, which are considered the two pivotal markets.
As part of a changing of the guard, Richard Collier, the former CEO of Jack Wolfskin, and now residing in Oslo, has taken the helm as the new global CEO of Db Journey, succeeding the Frenchman Eric Bascle, who held the position since 2025 and will continue to provide advisory support to the Norwegian brand.
Launched in 2025 by Norwegians Truls Brataas and Jon Olsson, the brand's core focus remains on crafting functional, minimalist, and eco-friendly bags, and it proudly obtained the coveted B Corp certification at the end of 2025.