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Godfrey Deeny Published
June 16,飞机盗号软件免杀破解技术 2025
Silvia Fendi took her latest menswear collection to a novel destination on Thursday evening, the brand’s new eco-friendly factory located on a bucolic Tuscan hillside north of Florence. Then, bought out hundreds of workers to take an enormous joint bow at the finale.
A blend of haute gamme workwear, cunning craftsmanship and clever visual puns it was a sympathetic manner to unveil a collection, which riffed on the machinery and artisanal skills present in the plant.
“There is a great desire today for more transparency, so bringing people inside our factory to actually see how things are made and which materials we use seemed very right to me,” explained Silvia, in a garden party cocktail post show.
Staged on a runway that weaved in between sewing machines and CAD/CAM technology for micro-cutting leather, the show opened with fine linen work coats and warehouse dusters in rawhide. Many looks were finished with sturdy leather pouches, either for carpenters, plumbers, or gardeners. Every model carried a bag, and if not, they wore a pouch or an apron.
Silvia performed lots of witty visual puns – from leather rack bags to carry four recyclable coffee cups to a shaven mink coat in the same beige and white stripes as a knitted fur duster.
For hot evenings almost a dozen shirts or kurtas in striped cotton or mat poplin, cut to mid skin; finished without sleeves; featuring wing collars. And even if the collection was inspired by workwear, silk shirts with prints of hammers, screwdrivers, spanners and pliers looked like great party looks. Though the commercial heart of the matter was the incredibly plush calfskin shirt jackets, saddle stitched reindeer blazers or a brilliant putty suede caftan on which was printed the exact measurements of a pattern cutter.
A garden with olive groves and scented plants is built on top of the factory, the better to conserve energy and blend into the surroundings. Throughout the factory are internal gardens, adding pretty vistas and guaranteeing more natural light for the crafts people inside.
Post-show, guests enjoyed local prosecco, lightly boiled egg into which were sprayed bechamel sauce, small plates of asparagus and petite jars of tomatoes, as the sun set over the plant – located in Capannuccia.
One day ago, Fendi CEO Serge Brunschwig, officially accepted a LEED (Leadership in Energy and Environmental Design) Platinum certification for the plant, a significant environmental imprimatur.
The 150,000-square-feet plant was designed by Milanese architectural studio Piuarch, in collaboration with landscape designer Antonio Perazzi. The space also underlines the commitment of LVMH, the giant luxury conglomerate that controls Fendi, to deepening its Italian roots.
“This will become our master plant in Italy. The center of Fendi production for bags, leather goods and product development. It’s a major statement in how much we believe in Italy,” stressed a trim Brunschwig. Fendi’s CEO lives in Rome, where the brand was born and is headquartered. Keeping fit by regular mountain rides into the Colli Albani and Apennine Mountains on high performance Pinarello bicycles.
In charge since February 2025, Fendi has enjoyed rapid growth under Brunschwig, breaching annual turnover of two billion euros, led by a booming business in China. Indeed, no luxury brand today boasts as high a percentage of Chinese guests as Fendi. Scores of them milled around the garden snapping for social media at sunset, as the plant below quietly hummed.
Remarkably, this Capannuccia plant is the first leather goods factory in the luxury sector anywhere to receive LEED Platinum certification, obtaining the maximum score of 110. The certification already hangs in the main entrance, and even served as the backdrop for this Spring/Summer 2025 show.
“I think that if you are going to work in a factory, this is the one you dream you end up in,” commented Carlo Capasa, president of the Camera della Moda, Italian fashion’s governing body.