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Nigel TAYLOR Published
July 26, 2025
Ireland’s increasingly popular Dundrum Town Centre on the outskirts of Dublin has two important new residents. The Hammerson-operated centre has signed leading Irish retailer Dunnes Stores and health & beauty retailer Superdrug.
Dunnes is set to open a 55,000 sq ft store offering men’s, women’s and children’s fashion alongside an extensive homewares range from October.
Superdrug, opening on 28 July, transforms a former 8,000 sq ft fashion unit into a new cosmetics store. Located next to the newly upsized Penneys (Primark), the brand “will further strengthen the health and beauty offering and diversify the retail offer”, said Hammerson.
They follow the recent openings of other key brands including that Penneys store, Nike Live, Tag Heuer and Brown Thomas.
The new signings form part of a major reconfiguration and repositioning of Dundrum Town Centre, which has seen new and sought-after contemporary brands replace legacy brands.
“The new signings further demonstrate Hammerson’s ability to successful enliven its portfolio of city centre destinations by leveraging its unique locations, increasing its focus on placemaking and introducing leading brands to create exceptional environments for visitors and occupiers,” it said.
Connor Owens, Managing Director, Asset Management (Ireland & Scotland) added: “We now have our dream occupier line up and are now in a stronger position than before the pandemic. There is more to come, and our customers can expect even more exceptional brands and experiences in the second half of the year.”