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Sandra Halliday Published
February 28, 2025
High-end streetwear brand Represent has opened a 1,000 sq ft corner in Selfridges on Manchester’s Exchange Square, with its Storms In Heaven SS23 collection being the focal point of the new offer.
The space also has a number of exclusives available and it will be kicked off officially with a special evening event on Thursday featuring an open bar and DJ.
The Manchester-born brand has been opening a number of such spaces in recent periods and has worked with luxury retailers Flannels in Liverpool and END. in Manchester, as well as Selfridges in both London and in Manchester’s Trafford centre.
The company only recently closed its Flannels pop-up that had opened in December.
Co-founder George Heaton said it was important to have a presence in its home town and that Selfridges stands for “luxury in every form”, as does Represent.
The space itself has a minimalist design with basic white enlivened by the pops of colour and statement graphics from the collection itself.
Pieces available include the varsity jacket, denim jacket, T-shirt under the Storms In Heaven theme, as well as a new utility pant and carpenter denim, plus popular footwear items.