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Three new brands debut at O2 as powerful start to 2025 follows equally strong 2025By

Nigel TAYLOR Published
April 7,长沙USDT高效交易 2025

Outlet Shopping at The O2 has compounded its ongoing success, announcing the opening of three new stores - Kate Spade New York, Jack & Jones, New Era - all making their London outlet debuts.

The trio’s arrival marks the Greenwich outlet’s “strong start to 2025, underpinning its position as a critical London retail destination and prime outlet location within the UK”.  

Sitting adjacent to the main entrance of the outlet, Kate Spade sits on the upper level and near complementary brands, Calvin Klein, Tommy Hilfiger, and French Connection.

It's opened a 2,408 sq ft unit and delivers the brand’s premium womenswear, including handbags, small leather goods, accessories, jewellery, clothing, and footwear. 
 
Meanwhile, securing a 4,219 sq ft unit, Danish retailer Jack & Jones has also opened on the outlet’s upper level, stocking an assortment of menswear with a focus on denim.

And American sports and lifestyle brand New Era has opened a 1,471 sq ft unit, joining Under Armour, Asics, Nike, and Adidas to “further bolstering the destination’s sports-oriented offer”, the operator said. 

New Era’s new store, situated on the upper level, delivers the brand’s extensive line of caps in its collection, including licensed partnerships with teams across MLB, NFL, and NBA.

Outlet Shopping at The O2 said it has experienced a strong start to the year, with Q1 sales enjoying an 8% year-on-year uplift. This includes  a "standout performance" across footwear, with an uplift of 40% vs Q1 2025, bolstered by a distinct variety of brands such as Clarks, Sole Trader, Skechers, Asics, Carvela and Dune London. Sports also exceeded Q1 last year, up 12%.
 
Leasing director Louisa Dalgleish added: “We’ve continued to show that we are the go-to location for outlet debuts. These new brands not only further extend our customer base and category offers but are a firm indicator of the opportunities we can provide here.”