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Sandra Halliday Published
October 20, 2025
New Look’s latest year — the period to the end of March — saw total revenue rising to £844.7 million from £839.6 million, driven by UK and Republic of Ireland retail sales.
The gross margin also rose to 45.8% from 43.1%, “due to considered price increases and a higher mix of full-price sales in the current year”.
And adjusted EBITDA rose to £42.2 million from £25.2 million. But the statutory loss before tax was £87.8 million, wider than the £25.5 million loss of a year earlier. That bigger loss included an impairment charger of almost £48 million.
UK and ROI retail sales increased by £26.1 million to £627.3 million but e-commerce sales fell by £8.5 million to £219 million as shoppers returned to the high street in its core markets. That said, sales with its third-party e-commerce partners increased £2.8 million to £48.4 million.
But as a result of the uncertainties and complexities of trading post-Brexit, its sales with EU-based partners declined, although it has re-entered Europe via its German hub and launched on a major EU marketplace in September last year.
It was a year of widely varying performances overall through each period. The company said the “positive customer mindset and sense of post-Covid-19 freedom through Q1, continued into Q2 with prolonged periods of warm weather, which buoyed sales of dresses, women’s tops and sandals”.
But “abnormally elevated temperatures delayed the normal transition to autumn/winter and there was a noticeable impact on trade during the national period of mourning leading up to the Queen’s funeral”.
However, when temperatures did finally drop, it saw good reactions to its knitwear, coats and boots, although the cost-of-living crisis caused uncertainty over customer demand in the lead up to Christmas. But it saw strong sales of its going out range for Christmas parties and festivities, “and in general we were pleased with our sales performance during this key trading period,” it said.
That performance meant the company was number two in overall womenswear market share in the 18 to 44 age range last year and it maintained its top position in women’s dresses and denim.
CEO Helen Connolly said the business expects inflationary pressures to continue well into H2 of the current year. And while it remains “optimistic that economic conditions will improve, we need to plan on the basis that the uncertain trading environment will continue”.