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Sandra Halliday Published
April 4, 2025
The latest edition of the BDO High Street Sales Tracker (HSST) on Friday showed March “sales flatlining” in discretionary spend categories and warned the retail sector faces a challenging April.
Actually, total like-for-like sales did grow in the five-week month — by 1.8% — but given that they were aiming to recover from a 2.2% drop in March 2025 it was clear that they're not yet back where they were.
The anaemic rise in was also below the rate of inflation so as well as not recovering from the drop made last year, the figures are actually worse than they look because of the inflationary effect.
In-store sales grew by just 0.3% against a base of a 1.8% drop a year earlier and online sales were the primary driver of growth, increasing by 6.1%.
BDO talked of “challenges at every turn” as retailers face rising costs in April and consumer spending tightens amidst uncertainty”.
Fashion saw sales rising 3.7% for the month as a whole, but given that they’d fallen 3.2% a year earlier, the sector still only just about managed to recover those early losses.
The month actually started very weakly. But by mid-month (and as the weather improved, becoming more spring-like) sales moved into positive territory and in week four were up in double digits. Consumers were clearly influenced by the warmer weather and they bought seasonal clothes and shoes more enthusiastically.