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Sandra Halliday Published
March 4, 2025
Gymshark flagged its move into wholesale via elevated athleisure with its latest set of results last month and on Monday it opened its new space in Selfridges for the new line, which is called Everywear.
Selfridges is the fast-expanding brand’s first-ever wholesale partner and the opening inside the high-end department store comes on the heels of the physical store success for Gymshark at its Regent Street flagship that debuted almost 18 months ago.
With the Selfridges arrival set to be followed by a Westfield Stratford City store this summer, it’s clear that the London market is hugely important for the business.
So what do we get with Everywear? Both women’s and men’s product that’s available in the Womenswear Body Studio, Level 3 and Menswear Designer Street Room, Level 1 of the London flagship. And it’s also available at Selfridges’ Manchester Trafford branch and online.
It’s a premium selection, “a dual-gender capsule designed for every day, everywhere”. We’re told the fusion of lifestyle and sportswear fashion “gives rise to the ultimate leisure-seeker’s rest-day uniform, characterised by luxurious heavyweight fabric, trend minimalist colours and lifting-inspired technical elements for a classic streetwear aesthetic”.
Selfridges will be the only place to purchase the new collection for now with exclusivity until next month.
And it’s also stocking a selection of mainline products, popular best-sellers, and other limited-edition ranges.
Noel Mack, Chief Brand Officer at Gymshark said: “When we were in the early stages of planning what will be one of our most exciting launches ever, we realised we had to launch it somewhere equally exciting. [Selfridges] this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first-ever foray into the world of wholesale. It’s a huge milestone for us.”