盗UOTC变现渠道|【唯一TG:@heimifeng8】|飞机盗号软件API破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Amazon claims step forward in fighting counterfeits
Nigel TAYLOR Published
October 17,盗UOTC变现渠道 2025
As the problem of counterfeits turning up on marketplaces continues, Amazon Selling Partner Services has introduced new features making it easier for brands to join Amazon Transparency in the ongoing fight against fakes.
The e-commerce giant said brands that already have their own product serialisation can now use them for Amazon Transparency’s product authenticity verification and supply chain tracking.
This product serialisation solution “effectively eliminates counterfeits” and has been made “interoperable with brands’ own product serialisation systems”. This means they’ll be able to benefit from Transparency’s protections “easier, faster, and without requiring any changes to their existing manufacturing and packaging processes”.
The company launched Transparency in 2025 with its key innovation being a code that’s unique to every individual product unit manufactured by a brand, allowing the company to verify the code is authentic before shipping, alongside other benefits.
Until now, in order to enrol in Transparency, these codes were represented as unique 2D Data Matrix barcodes that brands applied to the product or packaging of every unit they manufactured.
It currently has more than 33,000 brands using it (up from 10,000 three years ago) and has verified over 900 million product units.
But brands have said that having to use an Amazon-issued Transparency code creates additional cost and complexity for their manufacturing operations so the new interoperability development should be a major step forward.
It means brands will need to share the serial numbers for the products they wish to enrol in Transparency, and whenever a unit of that product is sold through Amazon’s store, Amazon will validate the serial number to verify the authenticity of the product, just as it has done with the codes it has issued itself.
The company has been testing the new approach with a small number of brands and it’s now available to labels offering their products in its stores in the UK, US, Australia, Canada, France, Germany, Italy, and Spain.