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Nigel TAYLOR Published
January 24,iframe快排劫持 2025
While economic uncertainty and a mixed festive season have many businesses bracing for a challenging 2025, Sheep Inc says it’s not only “resisting the trend” but expects further strong growth in the year ahead.

The high-end sustainable knitwear brand said it achieved “a remarkable” 115% year-on-year revenue increase in Q4 2025, “exceeding internal targets by 23%”. For good measure, it said peak daily sales reached up to £50,000.
It cited a “strong performance” in the US market, accounting for over 40% of total sales. Meanwhile, average order value has climbed 43% over the past two years.
And a highly profitable marketing return on investment was fuelled by innovative use of generative AI, it added.
Michael Wessely, co-founder of Sheep Inc, said: “Our Q4 results stand as a powerful testament to the strength of our brand mission and commitment to conscious consumerism.
“Despite navigating uncertain headwinds, we witnessed a surge in demand for our high-quality, sustainable garments, proving that consumers increasingly prioritise value, ethics, and responsible choices alongside affordability.”
Sheep Inc also said its success “perfectly aligns with a growing shift in consumer behaviour, as predicted by recent economic forecasts”. It noted reports suggesting ‘buy better and buy less’ trends “resonate deeply with [our] brand's core values”.
Looking ahead, the retailer also said it’s “poised for continued expansion” in 2025, backed by planned product launches in new categories, including outerwear, intended to broaden its reach.
“We're incredibly excited about the momentum we've built," Wessely concluded. “In 2025, we look forward to continuing to offer our customers exceptional, ethically-made garments while expanding our reach and solidifying our position as a leader in the industry moving towards more ethical and sustainable business models.”