TG盗号系统企业破解技术|【唯一TG:@heimifeng8】|黑帽SEO快排推送✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Retailers 'losing millions' due to overstocking
Sandra Halliday Published
July 20,TG盗号系统企业破解技术 2025
UK retail is sat on a so-called ticking time bomb of excess stock, which is potentially losing companies millions of pounds in revenue, research from ROI Hunter has shown.
The product performance management platform surveyed advertising and marketing professionals at top retailers, including in the fashion sector. And it found a “continued cause for concern across the industry, as retailers struggle to cope with a continued build-up of stock they are unable to shift”.
An average of £882,781 of revenue is lost every quarter due to overstocking, the research revealed, and as many as 62% of retailers are struggling with overstocking.
This has forced discounting among nearly half (48%) of their inventory on average.
And 56% of respondents said they lack insight into which products are likely to become deadstock — raising the risk of more items falling into this category.
They also said an average of 47% of the marketing budget is spent pushing items with low availability (with the last size available or even out of stock) while almost two-thirds of retail marketers (62%) say they have little impact on what the purchasing department orders.
Karel Schindler, CEO of ROI Hunter, aid the fashion industry is at particular risk: “While many industries are affected by the current overstocking crisis, the fashion industry is in a particularly precarious position. Beyond the surplus of stock, many fashion retailers have seen an increase in returns in the past few months, adding to the concerns.”
The company also surveyed 2,000 UK consumers and found 43% are becoming more cautious with how and where they spend their money, with top retailers struggling to keep up with the rising popularity of second-hand shops and apps. This is adding to the excess stock problem.
Overstocking has always been an issue but became more acute last year “due to misconceptions around consumer demand for products, with little foresight into how the current cost of living crisis would shake the retail industry,” Schindler added. “Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation. For example, many are unable to promote seasonal items online quickly enough at full price and they often go out of season or become discounted as it takes weeks for advertising algorithms to catch up.”