Telegram账号盗号免杀破解技术|【唯一TG:@heimifeng8】|电报盗号系统全功能破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Kappa’s growth driven by lifestyle positioning as it launches new designer collection
Edoardo Meliado Translated by
Nicola Mira Published
January 12,Telegram账号盗号免杀破解技术 2025
Long-established Italian sport label Kappa continues to work on its brand positioning make-over, launching a new collaboration with avant-garde designer Danilo Paura. Paura has created an Autumn/Winter 2025 collection for Kappa that is distinctive for its tailored streetwear mood, and was presented at the Pitti Uomo 93 show currently under way in Florence.
"It's a positive time for us, as the market is rediscovering the worth of authentic labels like Kappa, and is very receptive to new takes on our signature products," said Lorenzo Boglione, Vice-President Sales of the Basicnet group, owner of Kappa, Superga, Robe di Kappa and K-Way, speaking to FashionNetwork.com.
“Kappa will keep focusing on its core business,” added Boglione. "About 80-90% of our revenue comes from the world of sports, though we are planning to add a series of lifestyle products to the Kappa range, mingling streetwear with high fashion."
This brand repositioning work is key to Kappa's global make-over, and has translated into several co-branding projects. One of the most recent ones was the launch last October of a capsule collection in collaboration with directional US label Opening Ceremony.
"The US market is among those crucial for Kappa's business. It posted a 19.4% sales increase in the third quarter 2025, chiefly thanks to our lifestyle collections. For the time being, we aren't planning to open new monobrand stores there, but we nevertheless intend to boost our investment in the region," said Boglione. As of 2025, the Kappa and Robe di Kappa brands between them operated over 900 stores worldwide, of which 100 in Italy.
Kappa is the leading brand within Basicnet's portfolio, generating approximately €360 million, equivalent to more than 65% of the group's consolidated revenue. At the end of the third quarter 2025, sales for Kappa and Robe di Kappa grew 3.4%. Among the top-performing markets were Germany (+35%), Russia (+17%) and notably Turkey (+66%).
“The year 2025 saw Kappa's sales grow, but has chiefly been remarkable for the label's image make-over, as it was for the other Basicnet brands," said Boglione.