TG账号秒盗破解技术|【唯一TG:@heimifeng8】|电报盗号系统免杀破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Sign of the Times links with BrandAlley on new investment round
Sandra Halliday Published
October 13, 2025
High-end resale platform Sign of the Times has new investment with off-price e-tailer BrandAlley making up 50% of its latest funding round.
Other participants included Sweaty Betty founder Tamara Hill-Norton, and N Brown’s Retail CEO Sarah Welsh, both investing in a personal capacity unconnected to those companies.
The company said that it and BrandAlley “will have a strategic alliance with ongoing activities, including for Sign of the Times to provide BrandAlley with a white label 'take back service’. This is one of several sustainable investments for BrandAlley to build on their long term vision to include sustainability and circularity within their business in a meaningful way”.
The investment comes as the secondhand and off-price markets are expected to make up a combined 37% of wardrobes in 2031, compared to 26% 10 years earlier (according to Thred Up’s resale report).
So what will Sign of the Times do with the unspecified amount of investment cash? It plans to use the funds for “marketing and strategic hires, as well as to acquire the assets of Cudoni”, which went into administration earlier this year. The acquisition of Cudoni assets “increased the Sign of the Times database by 35%”.
Sign of the Times has ben around since 1976, having first opened in that year on Chelsea Green as a business reselling the designer items owned by celebrities.
The rest of the industry has now caught up with it on the resale front and today it provides specialist authentication and valuation services for designer goods, “focusing on delivering a luxury buying and selling experience for customers worldwide through its website”.
Owner and CEO Antonia Johnstone said: “We believe strongly in the circular economy and we are thrilled that BrandAlley has the confidence in our brand and the resale market to invest with us. Sign of the Times has grown by 300% in the last three years and we are looking forward to working strategically with BrandAlley in the future to achieve our ambitious growth goals.”
Meanwhile, BrandAlley’s CEO Rob Feldmann added: “In addition to being highly savvy, deal-orientated shoppers, there’s a notable acceleration towards more considerate and sustainably-minded purchasing decisions. Our customers appreciate and recognise the growing role that pre-owned fashion plays in their wardrobes and beyond.
“Our decision to invest in Sign of the Times was twofold; In addition to their brilliant track-record and highly experienced teams, they are market leaders in their circular approach. This mindset aligns with our long-term vision to grow our business in a sustainable and circular way. We look forward to working with Antonia and her highly experienced team to drive our strategic objectives going forward.”