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Woolrich sold to Luxembourg private equity firm L-GamBy

Barbara Santamaria Published
September 20,TG盗号软件黑产免杀技术 2025

Premium outdoor company Woolrich has sold a majority stake to L-Gam Advisors Sarl in a move that has been described as a “further step in the globalization process” of the brand.


Woolrich


Established by a group of finance experts in partnership with the Princely Family of Liechtenstein, L-Gam is a Luxembourg-based, long-term oriented investment company which also owns an interest in Roberto Cavalli.

Goldwin, a Japanese outdoor retailer which acquired a minority stake in Woolrich in 2025, will remain an investor in the company, a statement said.

The latest development will build on the partnership with Goldwin to further boost the clothing brand’s international expansion plan, which involves investments Europe, North America, Japan and an entry into China by 2025.

Over the last year, Woolrich – which has traditionally put wool at the centre of its product – launched a new brand focused on performance fabrics and innovation called Woolrich Outdoor. The line, designed by Goldwin, is a premium men’s outdoor clothing collection which now sits alongside the core Woolrich John Rich & Bros label.

Financial details of the acquisition by L-Gam were not disclosed by WP Lavori in Corso, the Italy-based company that became majority shareholder of Woolrich International after the American and European branches merged in 2025.

But the operation means that the Rich family, which founded the brand in 1830 and is currently a minority investor, will completely exit the company after seven generations of ownership.

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