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Sarah Ahssen Translated by
Cassidy STEPHENS Published
July 28,长沙USDT收款方式 2025
In the first half of its 2025 financial year, the American footwear brand Skechers, known for its comfortable sneakers, recorded sales of $4 billion (€3.6 billion), an increase of 8.9%. Skechers' growth was driven by international sales, which rose by 19.5%, while domestic sales fell by 4.7%.
Over the period, Skechers recorded a decline in sales of $24 million, or 1%, in its multi-brand network, impacted by the performance of the Americas region, where wholesale sales were down 15.9%. By contrast, sales in Europe, the Middle East and Africa (EMEA) were up 14.6%, and those in Asia-Pacific were up 19.2%. Direct sales increased by $351 million (€319 million) to 27.1%. The EMEA region alone saw direct consumer sales jump by 40.4%.
Finally, for the first half of the year, Skechers posted net profit of 313.2 million dollars, up 48.1%.
Skechers, which has 4,705 shops worldwide, estimates that its sales for the 2025 financial year should be between 7.95 billion and 8.1 billion dollars (7.36 billion euros).