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Nigel TAYLOR Published
March 11, 2025
In an already-ultra-busy 40th anniversary year, fashion/lifestyle retailer The White Stuff has is set to open another new store, this time at Broughton Shopping Park in Flintshire, north-east Wales.
The new 2,500 sq ft store, which will create eight new jobs in the area, will stock White Stuff’s latest Spring womenswear and menswear collections, including its just-released 40th anniversary ‘Rewind ’85’ archive collection.
The Flintshire store is the second of a number of planned openings for White Stuff in 2025 that will bring the brand “to more city centres, shopping malls and retail parks across the UK”. It follows the opening of White Stuff’s new store in Durham last week.
To mark the opening, customers can enjoy free drinks and take advantage of exclusive offers, including a 15% bounce-back offer and a free tote bag for the first 50 shoppers, while customers who make a purchase in-store will receive a 15%-off code to use on their next purchase. On Saturday (15 March), the store will also stage a spin-the-wheel promotion with chances to win prizes including ‘Win Your Shopping’ exclusive discounts, and cinema tickets.
White Stuff currently operates 116 stores and 49 concessions across the UK, serving 1.3 million customers a year through its stores and website. It also has six stores and 13 concessions across Europe and has 606 wholesale stockists (178 in the UK and Northern Ireland and a further 428 internationally).
The Broughton shopping and leisure destination borders England counties Merseyside and Cheshire, featuring over 45 stores and records an average annual footfall of 10 million.