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Sandra Halliday Published
September 18, 2025
Sports and athleisure retailer Footasylum had a good year in the 12 months to 27 January with the company on Wednesday reporting a 7% revenue rise to £319.5 million, for “another year of record growth”.
Importantly, its online sales were up 15% to £134.9 million and now account for 42.2% of total sales, a rise from 39.6% just a year earlier.
Wholesale also rose 87% to £16.8 million to make up 5.3% of total sales, up from 3%. That performance was “underpinned by Footasylum's portfolio of trend-leading brands, which have driven early growth in international territories”.
The firm also said it saw womenswear sales rising 16% and juniors sales 14% with both categories “key areas of focus for the company, supported by larger store footprints and brand extensions”.
Of course, sales increases don't really help unless profits go up as well and the company appears to be doing well on this front too. Underlying EBITDA was up 41% to £22.4 million and operating profit surged 61% to £10.4 million. Meanwhile profit before tax more than doubled (up 112%) to £6 million.
The company was helped during the year by store openings and a number of key locations debuted in the period. They included a 7,000 sq ft store in Westfield Stratford that opened in August; a flagship 20,000 sq ft Oxford Street store and a 10,000 sq ft store in Lakeside Shopping Centre that both opened in September; an 11,000 sq ft store in Birmingham Bullring and a 6,000 sq ft store in Atria Watford that both opened the following month; plus a 6,000 sq ft store in Leicester’s Fosse Park that debuted in November.
And as the rise in online sales suggests, the company also invested in e-tail tech. It deployed a new modular, mobile-first omnichannel solution, “setting the foundations for a truly digital-first customer journey”.
After the financial year ended, in March it also opened a 7,750 sq ft store at Leeds White Rose and David Pujolar was appointed CEO the same month after a career spent at AW Lab, Adidas, Foot Locker and Tommy Hilfiger.
CFO Nick Scott said of the latest results: “We are delighted to report that FY24 has marked Footasylum’s best-ever financial performance. We achieved record revenues and profits, driven by double-digit growth in both wholesale and online sales. Our performance was also supported by the success of our creative content channels, which now boast an astonishing 5.8 million followers.
“During the period, we also made strategic investments for future growth. We enhanced our technology to support our omnichannel customer journey, expanded our highly popular own brand portfolio, and continued our digital-first, bigger-and-better store expansion programme. With strong momentum across the business, and the proven success of our ambitious growth strategy, we are extremely optimistic about Footasylum’s future prospects.”
Tobias Klaiber, MD at owner Aurelius Operations Advisory, added: “Footasylum's continued strong growth underpins the impact of the bespoke guidance that we are able to provide… at Aurelius. Our specialists support driving success across various aspects of the business, from working capital management to operational efficiency and, most importantly, growth. We are particularly proud to see the strong management team thriving and positioning the company for further expansion, aligning with Footasylum’s strategy: transforming into a disruptive entertainment company and leading brand incubator.”