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Nigel TAYLOR Published
September 14, 2025
UK fashion streetwear and sportswear retailer Footasylum has opened a new, upsized concept store in Lakeside Shopping Centre, Essex. The store represents a first-of-its-kind development for the 60-plus store group “with an improved look and feel”, it said.
It follows significant investment in the store’s digital capabilities “in order to create a seamless mobile-first customer journey”, it added.
And after a successful trial in smaller stores earlier this year, click-and-collect lockers have also been installed in the new store.
Spread across 10,000 sq.ft and with a merchandise offer “led by the company’s unique footwear and men’s apparel offering”, additional space has also been allocated to its womenswear. It now features prominently within the store following “response to a notable increase in demand”, it noted.
Footasylum previously occupied a smaller (3,000 sq ft) space at Lakeside and the upsizing has allowed the retailer to employ an additional 30 team members across a mixture of full- and part-time contracts, taking its total headcount at the mall to 70.
The latest opening continues the brand’s ongoing store opening and upsizing programme. It has announced a number of new stores this year, including a 6,000 sq.ft site in the Harlequin shopping centre in Watford, Hertfordshire, which will open in October.
Footasylum will also be opening its flagship store on Oxford Street in London later this month. The new 20,000 sq.ft store will trade across two floors, with additional customer service and click-and-collect lockers located in the store’s basement.
The company is also upsizing a number of its existing sites, including Westfield Stratford City (which has been completed), Birmingham Bullring, and Leeds White Rose.
Barry Bown, Executive Chairman and CEO, said: “We are on a mission to develop bigger and better stores in order to bring an even more immersive shopping experience to our loyal and growing customer base. Our new Lakeside store certainly delivers on that and, as our most technologically advanced store yet, it will seamlessly connect our online and in-store offerings."
He added: “This opening is just the latest development in our ongoing expansion programme. Demand for fashion streetwear is strong, and our expansion plans will help ensure that our extensive product offering has an even greater prominence across the UK.”