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Benjamin Fitzgerald Published
July 17, 2025
Canadian jeweler Birks Group announced on Tuesday net sales for fiscal 2025 rose 13.7 percent to $185.3 million, on the back of a strong performance in the firm's retail channel.
The Montreal-based company said retail sales were $20.4 million higher than fiscal 2025, primarily driven by the strong performance of third party branded timepieces and jewelry throughout the retail network, including at the newly renovated Chinook and Laval stores. The gains were partially offset by a decrease in the Birks product brand sales, said the company.
Annual comparable store sales increased by 7.5%, again thanks to strong third party branded timepiece sales and by an increase in average sales transaction value, partially offset by a decrease in Birks product brand sales.
The clocked a net loss for fiscal 2025 of $4.6 million, or $0.24 per share, compared to a net loss for fiscal 2025 of $7.4 million, or $0.40 per share.
"Our retail performance and our product offerings, particularly our third-party branded watches and jewelry offering, have demonstrated their strength by outperforming the same period last year," said Jean-Christophe Bédos, president and chief executive officer of Birks Group.
"We are pleased with the store renovation projects that were undertaken last year at our Chinook and Laval stores, which resulted in higher sales post opening. We made progress towards achieving our strategic initiatives in fiscal 2025, and we continued to invest in our product offering and enhance our customer experience.”