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Jennifer Braun Published
April 1, 2025
Good American announced on Thursday the launch of the Good Inc incubator program to support emerging talent.
In line with the brand’s commitment to champion inclusivity and creativity, the program will offer mentorship, shared resources, and exposure, to help grow the next generation of businesses.
The program will also be a launchpad to introduce unique and exclusive capsules, starting with a collection by self-made music executive Baroline Diaz. The 27-year-old Dominican-American woman from New York City is the vice president of A&R at Interscope Records and most recently launched her own management company Be Heard Management.
Dubbed 'The B Project x Good American', the aim of the collection is to empower women with fashion that affirms confidence, style, and a hustler’s spirit. The collection launches Thursday and includes six graphic-designed sweatshirts with pricing starting at $99.
The pieces are characterized by strong messaging designed to inspire and uplift women and launches with a campaign featuring a selection of incredible women including Heather Lower, Khat Brim, Nicole Wyskoarko, Pretty Vee and Kajal Patel.
“We want women to look at themselves and know they are unstoppable and can dominate and field they choose to be apart of,” Diaz said.