蜘蛛池内容生成方法|【唯一TG:@heimifeng8】|飞机盗号软件API破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨On opens flagship on Champs
Olivier Guyot Translated by
Nicola Mira Published
July 12, 2025
On is no longer concealing its aspiration to compete with the leading sport apparel and equipment brands on the planet. The small Swiss brand, originally developed by a group of engineers crazy about running, has turbo-charged its growth in recent years. The collaboration On has recently officialised with US star Zendaya is a token of the brand’s growing ambitions.
Zendaya features with Roger Federer (retired Swiss tennis legend and a minority shareholder in On) in a video released this week, but another clear signal of the brand’s ambitious plans is its frenetic retail expansion. On opened a first store in Paris last year, in the Saint-Germain des Prés district, and is now present in some style on the French capital’s main commercial artery, having opened a flagship at 65-67 avenue des Champs-Elysées.
Admittedly, the Nike and Adidas flagships are on another level. But On’s entire running and innovation-driven world is well conveyed across the store’s 1,513 square metres on three levels. The overall atmosphere is sharp and utilitarian: grey concrete flooring, polished concrete counters, and washed stone slabs on the walls. A distinctive look emphasised by brushed steel shelving, giant black metal drawers for footwear (where the various sizes are stored), white mirrors and lighting, as well as light-coloured wood furniture and fitting rooms.
The ground floor is dedicated to collaborations and novelties, and features the collections inspired by the Zendaya partnership. The Paris Olympic and Paralympic Games are about to kick off, and the collection designed for the Swiss Olympic team is also available at the store.
The products that constitute the core of On's business, running shoes, are presented in the basement, home to an extremely large selection of models for different distances, including trail running, and to the apparel range, a focus for the brand in recent seasons. The basement showcases both On’s performance lines and its new range of foldable bags, for urban and outdoor activity.
Finally, the first floor is home to On’s tennis range, which is being expanded. The ‘Roger’ shoes, named after Federer, are now available in eight different models. Performance apparel specific for tennis has also been inspired by the Swiss legend. The first floor is where On is spotlighting its innovation history, notably the Cloud technology, and its lifestyle range. A line that is still little-known, consisting of t-shirts, joggers and sweatshirts in heavy cotton, integrating the brand’s performance range. The line could prove interesting for the mix of international and local consumers, not necessarily keen on sports, that characterises the Champs-Elysées’ pedestrian traffic. Up to 120 people will eventually be working at the new On flagship.
On has ambitious international plans. In 2025, the Swiss brand generated a revenue of CHF1.79 billion, up 47% over the previous year. On currently operates 20 monobrand stores. It is planning to expand in some of the world’s capitals, having recently opened a store on Queen's Road Central in Hong Kong.