飞机盗号软件全自动破解技术|【唯一TG:@heimifeng8】|长沙USDT现金换汇✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Prada goes global on Mytheresa as e
Gianluca Bolelli Translated by
Nazia BIBI KEENOO Published
April 23, 2025
German luxury e-commerce platform Mytheresa is expanding the global distribution of Prada's womenswear, menswear, and lifestyle collections to all customers starting April 23.
Previously available only to European customers, Prada's collections on Mytheresa will now reach audiences in the United States, Canada, the Middle East and the Asia-Pacific region. The launch is being celebrated through a dedicated editorial campaign, photographed by Jorin Koers and featuring models Sara Blomqvist and Kim Artur.
"We are very proud now to offer Prada's beautiful collections to our beloved customers worldwide," said Michael Kliger, CEO of Mytheresa. He added that the platform is "deeply grateful for the strong and fruitful partnership with Prada."
The announcement aligns with another major milestone for Mytheresa. Also on April 23, the company finalized its acquisition of Italian-British online retail platform Yoox Net-a-Porter (YNAP) from Swiss luxury group Richemont. This acquisition marks a pivotal step in the evolution of LuxExperience B.V.—formerly MYT Netherlands Parent BV—renamed in January to integrate Mytheresa, Net-a-Porter, Mr Porter, Yoox and The Outnet under a unified operational structure. The strategic merger aims to strengthen the group's position as a global leader in multi-brand luxury e-commerce.
Mytheresa also reported strong financial performance in recent quarters. In the second quarter of the fiscal year, the platform recorded a 13.4% year-over-year increase in net sales. Growth in the United States led the results, rising 17.6% and bringing total net revenue to €223 million—up from €196.6 million in the same quarter the previous year.
At the close of fiscal year 2025, Mytheresa's total net sales rose by 9.8%, reaching €840.9 million. The results were driven by double-digit growth in the second half of the year.