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Nigel TAYLOR Published
June 8, 2025
Il Porticciolo is to open a London flagship on the King’s Road in early September, as the luxury childrenswear brand relocates from nearby Sydney Street.
The London-based, Italian-produced clothing label will open the 1,077 sq ft, two-level store within the Sloane Stanley Estate, showcasing a variety of classic pure cashmere and pure merino wool jumpers, traditional hand and machine-smocked dresses, and embroidered collar shirts. A capsule selection of swimwear and accessories will complete the offer.
All collections focus on traditional Italian style and will be available for boys and girls up to age 12.
Carola Ploederl Cafiero, founder of Il Porticciolo, said: “It is the perfect area to build upon our already strong client base and we are looking forward to being part of the community in the heart of Chelsea.”
Hannah Grievson, Property Director at Sloane Stanley, added: “We are always looking to evolve, a key strategy for Sloane Stanley, and one area we identified was to expand our childrenswear offer. Il Porticciolo is such a beautiful brand and one that we felt had a fantastic synergy with our other creative and designer labels already on the estate.
“Choosing to relocate their flagship to the King’s Road is a complement to our successful and thriving community and the level of consumer that we attract.”
