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Nigel TAYLOR Published
September 21,盗U自动化运维脚本 2025
The ongoing bid to revitalise one of London’s key shopping areas — Oxford Street — has received strong support from a major global retailer.
Ed Rosenfeld, the boss of US footwear giant Steve Madden, said having a store in Oxford Street is “a dream for us” and dismissed claims that the thoroughfare has lost its crown as Britain’s prime shopping destination.
Rosenfeld, who is overseeing the opening of its first Steven Madden store on the West End street this week, told The Times that Oxford Street is “still one of the most iconic shopping destinations in the world. It’s the window to Europe and the rest of the world and having a store there is a dream for us”.
The store will be Steve Madden’s second in the UK since opening at the Westfield shopping centre in White City in 2025. The brand has about 400 stores worldwide and plans to open about 40 next year.
Rosenfeld’s views, however, counter claims from another retail chief, Watches of Switzerland CEO Brian Duffy, who recently called the street a “bit of a national embarrassment”.
Meanwhile, last month, Ikea’s UK boss called on the government to support businesses “in every way possible” after the decision by the UK government to block M&S’s redevelopment of its Marble Arch store and the western end of the street.
But Rosenfeld said he was confident of a “revival” going on throughout Oxford Street as retailers including Under Armour, Footasylum, Kurt Geiger, Tag Heuer and Pandora had recently started to invest in new spaces. Ikea is also opening a flagship store on Oxford Circus, although its opening has been delayed until next year.
Pandora recently expressed optimism about the future of Oxford Street. Andrew Milner-Walker, its UK property director, said the street was “on the path to recovery”.
Rosenfeld added: “[Oxford Street] certainly took a hit during the pandemic, just like in our home city of New York, but we feel both are coming back strong and we’re excited about who is going in, as well as coming back, to Oxford Street.”
It’s also seeing additional retail funding to help continue with the location’s revitalisation. Up to £100 million is expected to be invested in the key shopping street by the end of the year. Wider retail investment in central London is expected to exceed £1 billion this year, with up to a 10th of that set to be spent on Oxford Street.