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Nigel TAYLOR Published
November 7,电报盗号系统免杀破解技术 2025
The battle for winter clothing sales is really heating up with value retail giant Poundland completing a major transition to expand its clothing ranges in 560 stores across the UK and Ireland.
This has included remodelling its family fashion departments and, most importantly, transitioning to all-new clothing ranges from its parent company Pepco, which produces the Pep & Co fashion brand.
The refreshed and expanded clothing lines are also set to feature in over 75 new Poundland stores scheduled to open by December, which includes 56 former Wilko locations, bought out of administration and now reopening under the Poundland banner.
Put all this together and you have quite a formidable line-up at a time when the pre-Christmas battle at the value end of the clothing market intensifies.
The expanded clothing ranges includes the introduction of new athleisure and lifestyle ranges under the Cardio Bunny and Bekkin labels. The retailer is also doubling floorspace for kids’ and baby clothing, including the introduction of Pepco’s kidswear label Kukukid.
Poundland said the kids’ range expansion allows it to take advantage of Pepco’s major licensing partnerships, with the new ranges featuring licensed products including Harry Potter, Gremlins, Tom & Jerry and the Moomins, alongside its popular Disney, Warner and Star Wars ranges.
The expansion is backed by Poundland’s own studies that are said to have shown its new clothing ranges “present a more economical alternative compared to principal competitors such as Primark, George at Asda, and F&F at Tesco”.
On average, Poundland said it has been able to slash its average selling prices by 10%, “a reflection of leveraging Pepco Group’s extensive buying power”, which spans over 4,600 stores throughout Europe.
Commercial director Tim Bettley said: "As we’ve transitioned to these new ranges over the past three months, it’s been clear our customers have appreciated the lower prices and new ranges – especially in baby and kidswear.
“By taking advantage of the scale of our parent company, we’re able to double-down on the promise we make to deliver the value we’re famous for.”